Alfa-Beta

Reissue Project

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Alfa-Beta

Reissue Project

The Study and Design of Type

The reissue project will be launched as a Kickstarter campaign on the occasion of the centenary of Aldo Novarese’s birth, on June 29th 2020.
Save the date!

Alfa-Beta

The book

Alfa-Beta

The first edition of Alfa-Beta, released in 1964, was published in 1964 by Progresso Grafico and distributed by G.B. Paravia & C. The cover price was 5,000 Italian liras.

This book is a testament to Aldo Novarese’s overall work and design ethos. It is a highly specific vision of the discipline, written by a practitioner, describing the evolution of writing. He stakes no claim on completeness or scientific rigor, but rather outlines the field in a highly functional way, justifying the forms and typographic styles of the time. Therefore, in addition to being one of very few textbooks on the theory and practice of type design written by an Italian, Alfa-Beta also presents the history of typography from an original, dynamic perspective that remains a noteworthy source of inspiration.

The Author

Aldo Novarese

Aldo Novarese, born in Pontestura, Italy, on June 29, 1920, achieved worldwide renown for his extraordinary typefaces. In 1936, at the age of sixteen, he began working at Nebiolo, a lead-type foundry and printing-press factory, under the mentorship of Alessandro Butti. In 1952 he succeeded Butti as director of the in-house design studio.

His long career at Nebiolo saw the production of about thirty typefaces in over one hundred styles, until 1975, when Nebiolo’s cast-metal foundry was shut down, and its production of lead type came to a full stop. As his job there evaporated, Novarese launched a freelance career, designing for an international client base that included Agfa, Berthold, Haas, ITC, Mecanorma, Photo Typositor, Reber, Tygra, and Visual Graphics, producing around seventy new typefaces, which to this day have not been fully cataloged.

Praise

Gallery

Press Kit

You can use this press kit to spread the project
following the directives CC BY-ND 4.0

Press Review

Printaly
Alfa-Beta di Aldo Novarese. La ristampa di una pietra miliare della grafica italiana
Thursday July 9th, 2020 - Read the article online

La Repubblica
Il crowdfunding per far rinascere "Alfa-Beta"
Thursday July 9th, 2020 - Download PDF

Frizzifrizzi
Simone Sbarbati - Alfa-Beta: una campagna di crowdfunding per ristampare il libro di Aldo Novarese nel 1964
Wednesday July 1st, 2020 - Read the article online

Internazionale
Pasquale Cavorsi - Caratteri speciali. I cent’anni dalla nascita di Aldo Novarese
Monday June 29th, 2020 - Read the article online

People of Print
Alfa-Beta Reissue
Monday June 29th, 2020 - Read the article online

Draft
Aldo Novarese e Alfa-Beta: il ritorno della tipografia in crowdfunding
Monday June 29th, 2020 - Read the article online

La Stampa
Stefano Priarone - Aldo Novarese, un illustratore di carattere. Nel centenario rinasce il suo “Alfa-Beta”
Saturday June 27th, 2020 - Download PDF

Il Corriere della sera
Paolo Morelli - Novarese, il designer dei duecenti caratteri
Saturday June 27th, 2020 - Download PDF

Colophon

A project by Archivio Tipografico,
Matilde Argentero and Lorenzo Bolzoni

Photos & Video: Klak (Denise Aimar, Domenico Conte)
Press Office: Carola Serminato
English Edition Translation: Alta L. Price


For further information drop us
a line at alfa-beta@archiviotipografico.it


Sponsor



With the support of






Graphic Design and Art Direction: Studio 23.56
Typeface: Nova Augustea (Aldo Novarese, digitized by Studio 23.56)
Web development: Marco Crivellaro



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